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PROMOTION AND SALES SUPPORT

A company must offer free printed materials to introduce itself to potential customers about its products and services, to convey the quality, seriousness, and business approach of the company and its products to them, to increase customer awareness, and to gain preference. While these materials are offered free of charge, their sales-boosting features can often recoup the cost. The creativity in design and quality of these products give customers an edge over competitors offering similar promotions.

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